As an SEO expert, I do site evaluations daily. It amazes me how people are willing to put Google ads all over their pages in the interest of earning a few extra bucks without considering the consequences to their business. Think about it. If you are selling a service or product, why would you allow the ads of your competitors on your site? Are you willing to sacrifice a sale for the few pennies you’ll make if someone clicks on the ads? It’s ok to include Google ads in some instances, even I have some ads on my site. Knowing where and when to allow google ads on your pages is key to maximizing revenue from your traffic while minimizing the chances of lost business.

Google ads are based on the content that is on your site. Because your content is about a particular product or service, the ads on your site will also be about similar products or services. If the ads are compelling enough, people will click them and leave your site. Sure, you’ll make some chump change, but how much would you have made on a sale if you hadn’t given your customers a window to the competition?

Many site owners know where to put ads to get the most exposure but not where to place them for minimized risk. Places on the top of the page, side and middle are the most common areas for Google ads. An ad on the top of the page will be seen before your content. If you absolutely must place ads, at least put your content first and place the ads on the bottom. If they’ve already looked through your material and haven’t found what they were looking for, you can still make a little revenue on their way out.

Many websites don’t sell products or services, but instead rely on Google ads for revenue. For these businesses, Google ads make perfect sense. Other businesses sell products for which Google ads can still be a benefit. For instance, if a business sells a specialized product that can be found nowhere else, Google ads aren’t going to be a source of competition. Perhaps you sell an aftermarket car product that you yourself manufacture. If there is nothing else like it on the market, why not allow other aftermarket manufacturer’s ads on your site? Your customers won’t find your product on another site, yet they might be looking for other products in addition to yours that you don’t sell. Another reason to allow competing Google ads on your site is if you are certain that the products or services you are offering are a great value. If you are cheaper than the competition, and you know it, it’s a boon to your business to encourage your potential customers to comparison shop. In all likelihood, they will come back to you to make a purchase and you will have made a little extra money in the process.

You are probably saying to yourself, “Joe, we can block ads we don’t want on our site”. My reply is.”Why have ads at all, then?”. Think about this: blocking your competitor’s ads will not only reduce the number of ads to display on your site, but also decrease the relevance of the remaining ads. The more urls you block the less the chance of the ads being relevant. So what’s the point of having them at all? In that case, they’ll serve no purpose but to clutter up your pages.

What do you think it says about your business if you are using Google ads to generate extra income? I tell you what it says to me. It says you’re not selling. If you’re not selling, chances are your products and services, prices or website are not up to par or your site hasn’t been optimized and you have no traffic.

In general, sites that sell services or products should be pushing their own stuff and not someone else’s. When did business change? Just because you can make money placing ads on your site doesn’t mean it is always (or ever) in your best interest.

About the Author

For affordable SEO, SEM, web design and more visit Joe’s site for a free evaluation http://www.mr-seo.com Listen t o Joe’s Podcast at http://mrseo.podomatic.com/ Or, read more articles on SEO visit http://mr-seo.blogspot.com

SaleHoo Wholesale / eBay(R) Directory.#1 Affiliate Program.Extremely High Conversions. Earn Up To $70.00 Per Sale! Free Affiliate Resources: Http://www.salehoo.com/affiliates/ Or Email Affiliates@salehoo.com. Another Great Program We Recommend For Cross Promotion Is www.auctioninspector.com/affiliates/.

RSS and Atom in Action: Web 2.0 Building Blocks

Author:Dave Johnson
Paperback:300 pagesIllustrated
Company:Manning Publications(2006-07-31)
ISBN:1932394494
List Price:$39.95
Amazon Price:$22.28
Used Price:$15.60

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertisers’ website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

About the Author

Make sure you’re promoting only products that work and sell. Read thousands of independent reviews of Internet marketing products atClick Here for access.

HyperVRE — Viral Adsense Software.A Fellow Member Just Made Over $12,000 In One Month With AdSense! Get Others To Promote Your Affiliate Links On Over 2,046,000 Webpages Across The Internet! 50% Affiliate Payout!

Feedforall Windows Software - Edit and Create RSS Feeds -Open RSS Feeds, Repair News Feeds, Export Feeds As Html, Syndicate Your Content, Create Podcasts and iTunes Compatible PodcastsEdit and create RSS feeds with easy to use RSS software. FeedForAll allows you to open existing rss feeds, repair news feeds, export feeds as HTML, and syndicate your content with just a few steps. FeedForAll also allows users to create podcasts and iTunes compatible podcasts. Easily create, edit and publish rss feeds and podcasts. New RSS feeds and podcasts can be quickly and easily created with FeedForAll. Advanced features enable you to create professional looking rss feeds and podcasts quickly and efficiently. Existing RSS feeds can be repaired and enhanced with FeedForAll. FeedForAll supports enclosure tags along with all other RSS specification fields allowing users to make complete feeds with feature rich content. RSS Feeds generated by other means can be automatically repaired, so that they conform to the RSS 2.0 specification. Existing feeds can be enhanced to contain advanced feed properties including audio and video files, and give them a more professional look. Day to day feed maintenance can be handled simply with FeedForAll. Features such as automatic publication date handling and field defaults enables users to keep their feeds up to date with minimal effort.

CD-ROM:CDCustomize FeedForAll: Easily choose from an assortment of interface skins to personalize the look and feel of FeedForAll to suit your personal taste. A pleasing interface can increase user productivity.,Download Any Feed: FeedForAll can easily download existing RSS feeds from the Internet. This will allow you to easily modify, enhance, and update existing feeds.,Flexible Interface: FeedForAll has a simple yet powerful user interface that makes feed creation easy for both beginners and power users.,Load Existing Feeds: FeedForAll can open existing RSS feeds from disk. This will allow you to easily modify, enhance, and update existing feeds, from local or network drives.,Automatic Feed Repair: FeedForAll automatically repairs all malformed feeds that it opens. This enables FeedForAll to open feeds that other programs are unable to open. This also ensures that all feeds saved with FeedForAll are in a valid format.
Company:NotePage, Inc
List Price:$49.99
Amazon Price:$39.95

Keyword Elite: New Keyword Software.Go Here For Tons Of Affiliate Tools: Http://www.keywordelite.com/affiliate/ Create 1000s Of Adsense Keywords, Dominate Adwords.

There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.

First of all, it is clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.

Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there is no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).

Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, “smart pricing” and domain blocking and there will probably be improvements that have already been added by other similar sites.

One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.

Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there’s no indication that this might not happen.

Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. Google has a strong network of advertisers and they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.

More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there is no indication that this will not happen in the future.

Also, many people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this is not public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.

Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.

This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. Many people may make AdSense only sites, designed just for making profits through AdSense.

While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.

However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.

But the major buzz word of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn’t going to let such an opportunity pass by.

This is what “interactive television” and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.

But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at AdsenseTemplates.com (They are offering 100 fresh new templates every month.

About the Author

Carl Hoffman is a retired Army Sergeant Major who has over 20 years of sales and marketing experience. He has many online ventures and author of many articles on sales, leadership and marketing.

Looking for a online business or building upon an existing one visit him at:
http://www.CEHoffman.com